![]() COVID-19 surely has contributed to that growth, but more and more people play games and love watching gaming YouTubers. According to Google, search interest in “gaming” on YouTube doubled since last year. Top YouTube Channels, Source: SocialBladeĪnd it keeps on growing and growing. There are many other gaming channels that have over twenty million followers. ![]() Gaming YouTubers also have some of the biggest channels on YouTube, with influencers such as PewDiePie leading the pack with over 100 million subscribers, now the second most popular channel in the world. ![]() Gaming continues to be one of the top categories on YouTube : it has the highest number of subscribers after movies. Influencer marketing may seem like a bit of a dark horse, but in the world of mobile games, it’s an excellent way to drive install growth. It’s a term that creates doubt among many app marketers, who probably think that traditional ad platforms already deliver the best possible results-or because they’re not sure how to start with it, let alone what kind of performance it can bring. Nadir Garouche has spent over 9 years working in the gaming industry (Gameloft, Spil Games and most recently Tilting Point) where he held growth marketing positions and has been directly involved with ASO, SEO, paid User Acquisition, Influencer Marketing and Analytics/attribution. Editor’s note: This is a guest post from Nadir Garouche, Senior Growth Marketing Expert.
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